Singapore’s food and beverage (F&B) scene is known for its variety, convenience and wide range of dining options. From local favourites to international cuisines and new food concepts, customers have countless choices when ordering food online.
For restaurants, that also means plenty of competition. A strong menu is important, but the right promotion can give customers another reason to choose your brand. Whether you want to attract new customers, increase average order value, or encourage repeat orders, a well-planned offer can help.
Here are 10 food delivery promotions worth considering for your Singapore F&B business.
1. Offer a first-order discount
Give new customers a reason to try your restaurant with an introductory offer, such as a percentage discount, a fixed amount off, or a complimentary side.
Keep the promotion straightforward and easy to find on your website, social media and food delivery platforms. Setting an expiry date can also encourage customers to take up the offer.
2. Create value-packed meal bundles
Meal bundles make ordering convenient while encouraging customers to spend more. Consider individual meal deals, meals for two or larger sharing options featuring popular mains, sides and drinks.
For busy Singapore customers, convenience can be just as appealing as the discount. Create bundles that offer genuine value while protecting your margins.
3. Run limited-time flash sales
Short-term promotions can create urgency and help drive orders during specific periods. Try a lunchtime special, a weekday evening promotion, or a weekend-only deal.
Clear messaging such as “this weekend only” or “ends tonight” tells customers when they need to act. Flash sales can also help fill quieter periods or introduce new menu items without making the offer permanent.
4. Use free delivery strategically
Delivery fees can influence whether customers complete an order. Offering free delivery above a minimum spend can remove some of that friction while encouraging customers to add more to their basket.
Set the minimum spend based on your typical order value. Customers may add a drink, side or dessert to qualify, turning an average order into a more valuable one.
5. Reward your regular customers
Your existing customers have already chosen your brand, so give them a reason to return. A loyalty programme can reward repeat orders with points, discounts, complimentary items or exclusive perks.
You could also introduce a simple milestone reward, such as a free item after a certain number of orders. Keep the programme easy to understand so customers can see the value quickly.
6. Encourage customer referrals
Satisfied customers can be a valuable source of new business. Referral promotions give existing customers an incentive to recommend your restaurant to friends, family and colleagues.
For example, offer a discount to a new customer on their first order while giving the referring customer a reward towards their next purchase. This gives both sides a reason to participate.
7. Create online-only offers
Give customers a reason to order directly through your website or online ordering channel with an exclusive promotion.
This could be a discount, complimentary side, or special menu item that is not available elsewhere. Direct ordering can also provide useful insights into customer preferences and ordering behaviour, helping you create more targeted promotions in the future.
8. Work with Singapore food creators
Singapore’s food scene has a strong online presence, with food bloggers and creators regularly introducing audiences to new restaurants and dishes.
Look beyond follower numbers and choose creators whose audience matches your cuisine, location and target customer. An exclusive promo code, tasting experience, or preview of a new dish can give their audience a reason to try your brand.
The most effective collaborations should feel authentic rather than like straightforward advertising.
9. Build promotions around local occasions
Singapore’s calendar offers plenty of opportunities for timely food delivery campaigns. Public holidays, festive periods, school holidays and major events can all provide a reason to create a special offer.
Consider family bundles during school holidays, sharing menus for gatherings or limited-time dishes around Chinese New Year, Hari Raya, or Deepavali. Sporting and entertainment events can also be opportunities to promote group-friendly meals.
Planning campaigns in advance gives you time to build awareness and prepare for increased demand.
10. Introduce subscription-style rewards
For restaurants with a strong base of repeat customers, subscription-style offers can create recurring revenue while providing ongoing value.
A monthly membership could include discounts, free delivery, or exclusive menu items. Unlike a traditional loyalty programme, this approach encourages customers to commit to ongoing benefits in return for a regular fee.
Make sure the benefits are valuable enough to justify the fee and encourage customers to use the membership regularly.
Make your promotions work harder
Running a promotion is only part of the process. Before launching an offer, decide what you want it to achieve. Are you looking to attract new customers, increase average order value, fill quieter periods or encourage repeat orders?
Track metrics such as order volume, average order value, new customers and repeat purchases to identify which promotions perform best. Testing different offers, discounts and timings can also reveal what resonates with your audience.
Give your delivery business room to grow
A successful promotion can bring more customers to your brand, but your kitchen needs to handle the additional demand. For delivery-focused businesses, the right location and operational setup can make it easier to grow without the costs and complexity of a traditional restaurant.
Smart City Kitchens provides delivery-focused kitchen spaces across Singapore, giving F&B businesses flexible facilities designed to support delivery operations and reach customers in high-demand areas.
Whether you are launching a new delivery concept, expanding an existing brand, or looking to reach more customers, a dedicated delivery kitchen can give your business the flexibility to grow.
Explore Smart City Kitchens’ delivery kitchens and discover a more flexible way to build your food delivery business.